Explainers

Discover how Google Analytics 4 (GA4) avoids double counting of active users per page, providing accurate insights for data-driven decisions.

Discover the distinctions between GA4 and UA page views: event-driven model, enhanced measurement, streamlined tracking, and user-centric analysis.

Learn the impact of GA4 data sampling on report accuracy: understand its limitations, reduce approximation, and optimize analysis techniques.

Compare GA4 and UA user tracking for valuable insights. GA4 offers user-centricity, cross-device tracking, enhanced reporting, simplified implementation, and privacy compliance, surpassing UA’s limitations.